Sunday, October 2, 2011

The New Information Universe

A key part of my job as an Acquisitions Editor was to research, develop and present proposals for new books. This required planning a research strategy, identifying and evaluating many different sources, organising the information, and presenting it for maximum impact. Some sources, such as industry white papers and magazines, were particularly relevant when I was undertaking market research. Others were more valuable when it came to the strategic side; for example, in-house data tools and my company's private library of previous proposals and research. Throughout the process, I made extensive use of people as an information source: colleagues and industry contacts were able to pass on relevant data, offer their opinions or anecdotal evidence, and suggest other appropriate sources or searches.

  • Industry reports and white papers
  • Magazines and newspapers (particularly industry magazines)
  • In-house data (e.g. previous proposals, sales data)
  • Proposal reviews (sourced from industry contacts)
  • Anecdotal evidence/ interviews
  • Websites (corporate, commercial, government, personal)
  • Social networking sites
  • Online discussion forums
  • Blogs
  • Print books
  • e-books
  • Industry journals

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